Our Mission & Vision
Protein Can Save a Life.
We believe that eating protein throughout the day is a life-saving, foundational part of addiction recovery.
Our mission is to educate people in recovery — and the professionals who support them — on the powerful impact of feeding the recovering brain.
When the brain is properly nourished, cravings decrease, relapse risk drops, overdose deaths decline, and people are better able to fully engage in their healing journey.
We envision a future where every treatment program understands this truth: Feeding the brain is not a bonus — it’s essential. Because Eating Protein Saves Lives.